5 ways to move office without losing your most loyal customers
Moving office is a necessary part of a company's lifecycle, and a positive one too. It proves you are growing and progressing as a business. Yet despite all this, an office move can also be disruptive for a business, their staff and their loyal customers too.
Here are five surefire ways to move office without causing too much disruption to your clients.
1. Be honest
Once you have made a sure decision to move office, you need to be honest with your most loyal customers as soon as possible. Don't try to hide it. An office move can turn out to be very beneficial for them in the longer term and you shouldn't need to worry that you might lose them just because you're relocating.
2. Explain the reasons
When you inform clients about the move, explain the reasons and motivations behind it. Try to put a positive spin on everything and highlight the benefits that the new office is going to bring to your business - and in turn - how it is going to help you service your customer more efficiently.
3. Communicate regularly
It is important to update your most loyal customers about your office moving plans, particularly the week prior to the move, when there might be more disruption than usual. Make clear to them how they might contact you during the move and the date you are actually moving. If they are kept in the loop about these plans, they are far more likely to be understanding.
4. Add more value
A new office environment should enable you to operate more efficiently and provide a better service to all your customers. This can be achieved by upgrading technology and communication systems so you can add value to what you are already providing.
5. Thank your customers
An office move is the ideal time to thank your customers for their business. You can tie this in when you send Change of Address Notifications to clients or wait until you are settled in your new office. Customers tend to be more understanding when they get gratitude - even if it's just to thank them for their understanding and business.
Finally, make sure you inform clients about your new address and contact details. Use this change of address letter template to make the process easier.
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